It takes seven minutes to cycle from my house to the station. A short while ago I had decided to count the number of advertisements I encountered in these seven minutes. I saw 155. It is estimated that on any given day, an ordinary person will encounter up to 3000 commercial messages.  Whether they come in form of stickers on the bicycle, adverts on the bus or out of the loudspeaker at the station, they all queue up to attract people’s attention. On my seven minute journey, there were no limits to what they wanted me to do, all these messengers: buy their products, log on to their website, travel with them, listen to them, see them, fill my car up with their petrol, give them my time or my blood.

 

Not that I am some kind of Robin Hood of public space, but then maybe just a little. But after all, letting a girl buy all the drinks won’t get you an invitation home.

 

The guy who does get invited home, is the one that can offer a relationship that contains security as well as freedom to grow. If he can offer that, he doesn’t even have to look like Viggo Mortensen to get invited home – and that is the first step towards living together.

 

Or put in a different way: communication and advertising might look sleek and shiny, but if it hasn’t got any creative horsepower, you won’t get far.

Solution:

To center the narrative around the postcode of 2720 Rock ´n´ Roll (actually it is 2720 Vanløse), where the to main characters of the group met each other in an institution in their early years. It became a retrospective trip through old football courts, Thin Lizzy posters, nightly walks and dreams of stardom.

Brief:

To produce a short about the career of the danish band Hotel Hunger, meant to run between programs on the danish Discovery Channel.